The process of finding qualified investors or venture capitalists that are the right fit for your startup can be challenging. Although venture capitalism is increasing in many markets like the U.S., this isn’t guaranteed to make the process any easier. In the early stages, many founders struggle with raising capital. One primary cause of these difficulties is the limited amount of information that founders have about a potential investor before their first meeting. 

Before signing a deal, you should perform in-depth research about any potential investor. Research their previous experience and investments. If you have the opportunity, connect with entrepreneurs that they have worked with in the past. Most importantly, develop an understanding of the investor’s philosophy — because once you commit to a deal with them, they will essentially own a portion of your company.

During your first meeting, you have the opportunity to converse with investors and learn more about their strategies. The first meeting is your chance to determine whether or not the investor aligns with your future goals for your startup. You also will be able to obtain information about the investor’s interests, goals, and communication style. Before committing to a partnership with a particular investor, ask these five questions to make sure you are well-matched and stack the odds of success in your favor.

1. What Is Their Investment Philosophy?

When you first begin interacting with an investor, seek information about their preferred investment strategy. Prior to your initial meeting with the investor, inquire about whether they are interested in an investment that generates short-term profit or long-term value creation. The investor may also be interested in a specific location or industry. Although some venture capitalists’ primary goals are purely financial, it is wise to form a partnership with investors who are also genuinely interested in your industry. Investors of this nature are more likely to assist you with the long-term challenges that will arise as you begin a new company. Consider whether the investor in question has the interest and motivation to help your business flourish.

2. Does the Investor Have Experience in Your Line of Business?

As we’ve stated previously, there is more to investing than generating financial returns. It is of the utmost importance that the investors you choose to work with understand your business model and your industry. Depending on your preferences, a lack of knowledge regarding your sector may be a deal-breaker, while other founders place less emphasis on this element of their partnership. To begin assessing your needs, consider a potential investor’s current portfolio and primary area of focus. What does their portfolio demonstrate about their knowledge of your industry? Does there seem to be any potential conflict of interest? 

If you’re partnering with a venture capital firm, research the background of each partner and pay close attention to any expertise they may have to offer. In the long run, your company will benefit significantly from investors that have the relevant connections to expand your network and introduce you to additional investors or potential clients in your field.

3. What Is Their Investment Process?

Early on, seek clarification about each investor’s preferred process to circumvent delays and miscommunication. When inquiring about the investment process, consider asking the following related questions to gain a better understanding:

  • How many investments do you typically make per year?
  • What is your typical investment amount? 
  • Do you lead financing rounds?
  • Where are you in your funding lifecycle?
  • What are the factors and criteria for your investment?

When you ask specific questions, it helps both parties set clear expectations from the beginning of your partnership. Furthermore, insight into the investor’s process allows you to better understand the details and reasoning behind the investment contract.

Once a potential contract is drafted, it can also help to seek the advice of experts and mentors before hammering out any specifics or suggesting alterations. In the end, deal terms are just as important as the valuation. 

4. How Much Involvement Does Your Investor Expect?

When you are in search of a business partner, you must ask potential investors about their preferred communication and management style. While some investors enjoy being closely involved, others may have a more “hands-off” approach to their investments. If this is your first startup, it may be in your best interest to work with investors who offer strategic guidance and support as you expand your company. In other cases, you may have a clear vision for the direction of your company, and would prefer working with a less involved investor who trusts your capabilities as a leader.

5. What Is Their Ultimate Goal for This Investment?

This is arguably the most critical question to ask a potential investor. Be transparent about your current strategy and express your vision for your company’s future. To garner support and resources from investors, your strategy should state the vision regarding how the company will expand in the future versus its current state. As a result, you will demonstrate the long-term viability of your business. When you do this effectively, it will uphold your reputation as a trustworthy founder.

It is critical to the success of your business that you choose an investor with a funding strategy that aligns with your plans. Pay close attention to the answer that you receive. If it appears that an investor is only interested in making a short-term investment, they may not be your optimal choice for a partnership that values the longevity of your startup.

Fahad Alrajhi Group

Set yourself up for success by asking investors the essential questions before beginning a partnership. Taking the time to gain extra clarity will put your startup in the position to expand and give you the opportunity to find investors who support your goals. 

Is your business ready for growth? If you’re seeking venture capital to help your startup reach the next level, consider contacting Fahad Alrajhi Group.

Fahad Alrajhi Group seeks to endorse a culture of entrepreneurship and invest in business ideas that radically impact society while diversifying regional economies. If you have an exciting business in alignment with our values, contact us today to find out how we can help make your vision a reality.

© 2020 Fahad Alrajhi Group.